FAQ: Yes!, Happy To Answer Any & All Questions - FIRE AWAY:
Because we're not trying to make DIME off of you & we already have a highly successful investment model ($4M+ in profits over the last 2 years), we have no vested interest in trying to sell you anything. There are 49 other Top 50 Agents we're targeting with this partnership information. It's our hope to find ONE that's a perfect fit. Our goal is to win together, not to win at the expense or effort of the other. Through mutual respect & understanding, if we're able to establish an Agent-Investor Partnership, we'll be able to better serve the 3,100+ Seller leads we have generated. And all future Seller leads going forward. BUT AS I SAID BEFORE, “NO PARTNERSHIP IS BETTER THAN A BAD PARTNERSHIP.” For this reason, it's critical to make sure we answer & address any questions you have.
Don't See Your Question Below?
Below is a list of questions that have been asked or came up previously. As you scroll down, if you have a question but don't see the answer. No worries. You can text Carson, our head of acquisitions, who you'll be working with directly at - 646 681 2940. (Text first. Don't call. If a call is needed, it can be scheduled.).
Are you a marketing agency?
NO. We are not a marketing agency. You can't hire us. That said, we do have an in-house marketing agency (for our investment company) that generates the leads, screens out the tire-kickers, verifies their timeline to sell, diagnoses the Seller's primary objective - Speed or ROI - builds rapport, collects in-depth information, about property, mortgage, motivation, reviews the ‘pros & cons’ of each choice, then guides the Seller toward ‘the path’ to help them achieve their objective. Either to us, the investor, to give ‘em a Cash Offer. Or to you, our Top 50 Agent Partner, to maximize their ROI as a listing on the MLS. So, No! We are not a marketing agency. 99% of agencies can’t do what we do if they wanted to. Agencies run ads. They don't do qualifying, screening, nurturing, positioning, long-term follow-up & trust-based guiding. If you could find a marketing agency that did all that, though, doing everything that we do, you could expect a service fee of $2,500-$10K/mo - not counting ad spend. Like I said, though. We're NOT an agency. When we accept a Top 50 Agent Partner, our In-house Marketing & Acquisitions Agency essentially becomes theirs. We get the investment deals. You get the listings. The in-house agency does the work.
I see you guys have a real estate brokerage. Why don't you just List these Sellers' properties yourselves?
Simple answer? Because we hate client work. Back in June 2020, when Covid hit, we took a few months to get clear about the direction of the business we wanted to build going forward. The conclusion: NO MORE CLIENT WORK. Our personalities aren't built for it. Further, we make way more money on the investment side of the business than on the brokerage/agent side. We want nothing to do with it. NADA. ZERO. ZILCH. This is why zero effort, on our end, will be made to help any Seller that doesn't qualify as an investment property. Presumably, though, since you're a Top 50 Agent, you don't mind client work. Thus, should a partnership get established, we're happy to send every Seller who chooses ROI as their primary objective to you. “Come List Me.” Put it on the MLS. You make money. The Seller gets to work with a great agent. And the Seller thanks us for having connected you two.
In my experience, working with Investors SUCKS & a Giant Waste of Time - how will This be ANY different?
First off, did you read the section titled, “Choosing Carefully: Why Investor-Agent Partnerships FAIL - The KEY Reasons"? If not, do yourself a favor. Read that. It'll answer this question. But from an analogy perspective, I'll also answer it. Ever seen the movie Blood Diamond with Leonardo DiCaprio? If you have, then you know what a diamond mine looks like. If not, that's ok, I'll describe it. It's a dirty, filthy, unpleasant PIT, filled with people, usually slaves or low-paid workers, forced to work long hours in grueling conditions, digging through hundreds of yards of dirt to find that needle in a haystack diamond. Once they find it, they're instructed to bring it to their master, the Mine-Boss, who profits the most from it. In our analogy here, Investors tend to think of themselves as the Mine Boss & view Agents (you) as their slaves & free labor to go hunt down their “diamonds,” I.e. suitable investment properties. And should you find one, which is rare, they say, “Good boy,” patting you on the head like you're their fucking mutt. Then say, “In 6 months, after it gets renovated, we'll give it back to you as a Listing" - making you a 2.5% commission. But, you must understand, this is them profiting OFF of you, not with you. Because, for them to profit, they first needed you to dig around in the dirt, like a slave, working long hours, to find that “needle in the haystack” investment property that met their investment criteria. Without that, without your “free labor,” they have no property to flip. This is why we AGREE - for 99% of agents, working with investors, it usually SUCKS. But we don't operate that way. We don't need ANY agent to find us investment properties. We have an In-house Marketing & Acquisitions Agency that does that work for us. For this partnership, we just want to refer the "Come List Me" Sellers to you, whose property doesn't meet our investment criteria. Too good to be true? We don't think so. It's just the way our model works & how it's different.
This is Cool. But is there a simplified way to understand this?
How Does the “Skin In The Game" work, & ultimately, you say this will cost me ZERO - how does that work?
Let me ask you: If we send you Listing Referrals, would you be willing to pay a 30% referral fee? Whenever we've asked that question, every agent, 100% of the time, has said, “Yes, absolutely. No problem!” But then, when we referred these Listings, which we did initially, not understanding how important it is to have ”Skin in the Game," that agent didn't take it seriously. They dropped the ball. They forgot to contact the Seller. They practiced poor communication. They didn't do any long-term follow-up. If they couldn't reach the Seller on the first try, they didn't bother calling again. After all, there was no downside for them. Just upside. They didn't have any "Skin in the Game," so there was nothing to risk or lose. Meanwhile, the Seller would call us back. Was so-and-so going to contact us? We haven't heard from them. Or, we called them 6 times, but they never returned our call. One horror story after another. In the end, whose reputation was damaged? Ours! So we decided, fuck that. No more referrals to anyone who doesn't have any “Skin in the game.” So, here's how it works. “Skin in the game” is a small upfront fee. This upfront fee, as you can imagine, weeds out all the fuckin' pretenders who aren't confident in their ability to perform. Now, the same 30% referral fee applies. But now, at closing, from our 30% split, we'll refund/credit back to you 100% of the upfront fee paid. Thus, when you perform, the cost to be our committed Top 50 Agent Partner becomes ZERO. On top of that, assuming you meet our partnership criteria, & if we accept you as a Partner, we guarantee you a minimum of 12 signed Listings. Delivering the Listings is not a problem. But working with an agent that has no “Skin in the game," who, because of that, is willing to drop the ball absolutely is. Our ultimate goal is to NOT make a cent off of our Top 50 Agent Partner. Any amount left over from our 30% referral fee, goes straight back into our In-house Marketing Agency to generate more ‘Cash Offer Request’ leads for both of us to profit from.
Can you explain a little more about WHY & How These leads Convert at a 2,000% Higher Rate?
Sure. But it's pretty common sense. You have to remember. These Sellers are telegraphing their intent based on their Google search. They're aware they have a problem. They know what their problem is. Now they're searching for a solution. “Sell house fast for cash.” “Sell house as-is.” “Get quick cash offer on home.” “Sell inherited property.” “Divorce; sell house fast.” "Bankruptcy; sell house fast." “Behind on payments; sell house fast.” Etc. In advertising, there are five stages a consumer goes through before they're ready to make a purchase or alternatively take an action that solves their problem. 1) Unaware, 2) Problem Aware, 3) Solution Aware, 4) Product Aware, 5) Most Aware. Working traditional sellers vs. Cash Offer Request leads is the difference between Want vs. Need. Our leads don't necessarily want to sell. They Need to sell. By the time they've found our Google ad, they're already at stage 3 in the decision-making process. They already know the solution. They need to sell this property. They need it sold. They need it gone! Because, in most cases, they need their equity out of it, or they need to stop the bleeding from mortgage payments they can't afford. So now, by the time they contact us & request that Cash Offer, at this point, they're at Stage 4, & they're just looking for the right product/provider to be the solution to the problem they know they have. This is where we build rapport. Educate. Earn trust. Do the diagnosis. Mr. Seller, is your primary objective Speed or ROI? Speed. Great, here's the Cash Offer at your win-win price. ROI. Great, let me connect you to the “Top 50 Agent Partner" on my team. So yeah, that's why the Cash Offer Request leads convert at a rate of 2,000% higher. Want vs. NEED!
So, is the Seller's Property always like a “Garbage House?”
No, absolutely not. Contrary to popular belief, most of the Sellers requesting a ‘Cash Offer’ on their property. Don't actually have a bad property at all. Many of them are new. Have been extremely well-kept. Or remodeled. And have Pinterest-level features. As investors, we're searching for those hoarder houses. The properties that are disgusting, that, for years, have been neglected. These are the properties that represent value-add opportunities. That we can acquire, renovate, & flip for a profit. But most properties don't fit this mold. They're good solid houses, the seller just didn't understand, in most cases, what it entailed to sell their house to an investor. So, we educate the Seller on this. Pros & cons. Once they understand, & if they want ROI, they realize a “Cash Offer” isn't their best path & are open to listing it on the MLS. Except, most requesting a ‘Cash Offer’ don't have an agent. Thus, we refer them to you.
Do I need to List these properties myself, or can my Team list them?
The short answer is - within this Agent-Investor Partnership opportunity, we're only working with you. The Person that qualifies. We're not looking for a middle-man relationship with your team. When we refer a Seller with whom we've established rapport, we'll be referring them to you. This way, there is one point of contact. Only one person, you, is responsible for working together with us to optimize this partnership's results. We can't guarantee 12 minimum listings if the “can” gets kicked down the road to teammate Tim this week, teammate Sally next week, & teammate Aaron the week after that. NO! We have zero interest in that. Now, after 6 months, after having established a strong relationship, our process & communication are operating like a Swiss watch. At that time, perhaps we can discuss working with the top person on your team. That being said, after our introduction of you to the Seller, & the Referral gets made, & the listing is signed, however you and your teammates wish to work, the delegation of tasks on the back end, that's up to you. But like Joe Montana to Jerry Rice or Tom Brady to Gronk or Julian Edelman, our timing & precision with one another need to become immaculate.
What percentage of these Seller Referrals, that aren't Investment Deals, but want ROI, convert into a signed Listing?
The answer to that is, “It depends." Our Agent-Investor Partner in PA, who actually licensed our entire business model, converted 36 Sellers into Listings in 18 months. These 36 listings came from just 142 contacted Sellers - put through the entire qualifying process. What's that conversion rate? It's about 25%. But, as I said, the actual percentage will vary. It might be higher. Or lower. The X-factor that could push conversion rates to 50% or crush it to 5% is how well you're willing to work together with us as a partner to dial in the handoff - from us to you. Several years ago, we did attempt to refer these leads to several Realtors. But here's what kept happening. We had already built the rapport. We already qualified the seller. We already advised the Seller on how to optimize their profits. We executed an assumed close. In short, these Sellers were ready to sign. They didn't need any more convincing or to be “sold.” But the agent, because they're stupid, kept showing up with their goddamn listing presentation & treated each Seller as if it were a cold relationship with no prior positioning. This created a disconnect. It also reflected poorly on us because we're the ones who referred the Seller to the agent who, obviously, didn't know how to read the fuckin' room. Long story short. Without being in a true Partnership & because we make no money from referring Sellers to agents, we stopped referring Sellers to agents. So, as I said, the final percentage will vary. How well do we work together as partners? To what extent do we optimize the handoff? How good of a “people person” are you? How strong are your back-end systems? In business, when it comes to performance, there are many contributing factors. This is why operating in partnership is critical because optimizing these things to the point of “envy & jealousy” can take a bit of time. Are you up for it? If you're not, I understand. And a competitor of yours likely will be. As mentioned, there are 49 other Top 50 Agents. We're only looking for ONE - Ride or Die! However, keep in mind, you can't DIE because we're guaranteeing 12 minimum Listings. That's basically a worst-case scenario.
